Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 470

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 481

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 492

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 496

Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 500

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 503

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 506

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 524

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 470

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 481

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 492

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 496

Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 500

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 503

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 506

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 524

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 470

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 481

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 492

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 496

Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 500

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 503

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 506

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 524

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 470

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 481

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 492

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 496

Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 500

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 503

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 506

Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /home/topfilme/public_html/libraries/vendor/joomla/application/src/Web/WebClient.php on line 524
Pin It

Până acum ne-am concentrat asupra rolului relaţiilor publice de a susţine campaniile de marketing. Aşa cum a fost prezentat, relaţiile publice pot să servească de asemenea drept acţiune corectoare pentru abordarea de marketing. În acest fel, relaţiile publice caută să aducă o perspectivă mult mai echilibrată în luarea de decizii manageriale, oferind posibilitatea ca acţiunile de marketing să fie analizate riguros.

Un exemplu este acela al companiei Marks & Spencer, care a refuzat să deschidă magazinele în zilele de duminică, contribuind astfel la creşterea imaginii de organizaţie responsabilă şi interesată de principiile şi de valorile societăţii. O abordare cu efect similar este decizia companiei Perrier de a retrage de pe piaţă toate stocurile de apă minerală, în urma descoperirii unei contaminări minore la sursa de apă; este un alt exemplu al modului în care o companie poate să contribuie la creşterea şi la menţinerea reputaţiei pe termen lung, în ciuda oricărui interes de a obţine profit pe termen scurt. Acţiunea companiei Perrier, deşi foarte costisitoare, a dovedit dedicarea pentru servirea intereselor clienţilor, iar reputaţia companiei a ieşit absolut nepătată din criza ivită.